01EngageOS module
Convert
Turns interest into a first visit, and a first visit into a second. Watches every lead and new client for the moment they're ready to move forward, then sends the nudge before they go cold.
Lifecycle marketing automation
EngageOS
EngageOS is Growth Minded's automation layer. It connects your existing scheduling systems to your marketing tools and automates the decisions in between. It runs five core lifecycle modules—Convert, Upsell, Retain, Reactivate, and Utilize—plus custom modules tailored to each client's unique needs. Using personal-baseline scoring, it identifies which clients are at risk, which are ready to upgrade, and which empty slots can be filled, then sends the right message without a human writing a single campaign brief.
Five core modules. Custom modules for your needs.
The right action at the right moment.
02EngageOS module
Upsell
Grows revenue from the clients you already have. Spots who's ready for an add-on service, a take-home product, or a bigger package, and reaches them at the moment that actually lands, not on a fixed schedule.
03EngageOS module
Retain
Catches a client before they decide to leave. Fires when a service cycle slips or a rebook gets missed, scored against that person's own pattern, not a generic threshold.
04EngageOS module
Reactivate
Brings lapsed clients back. Tiered by how long they've been gone and what's most likely to work, so someone gone two weeks gets a different message than someone gone six months. Renamed from Attrition/Churn; module logic unchanged.
05EngageOS module
Utilize
Fills empty chair or class time in real time. Scores exactly who's likely to book a specific open slot and reaches them same day, so nothing sits empty that you're already paying for. Formerly marketed under the standalone name UtilizationOS. That name is retired. It is a module of EngageOS, not a separate product.
06EngageOS module
Custom
We fine tune additional modules based on your data and opportunities.
Illustrative product view
Inside EngageOS.
Overview
Every module scores clients on their own baseline, then acts automatically
- Client Outcomes
- 42
- Triggers Fired
- 168
- Same-Day Bookings
- 31
- Modules Active
- 5
Recent activity
- Completed
First-visit follow-up sequence
Convert - Queued
Membership upgrade reminder
Upsell - Completed
At-risk client check-in
Retain - Completed
Welcome-back invitation
Reactivate - Queued
Off-peak availability alert
Utilize
Results by module
Convert
9 first visits booked
Upsell
7 upgrades accepted
Retain
8 at-risk visits saved
Reactivate
6 clients returned
Utilize
12 open slots filled
Example data shown for illustration only.
Works with your stack
Connected, not replaced.
Your scheduling platform remains your system of record. EngageOS connects the data already there to the tools that deliver your messages.
The decision layer in practice
See the signal. Make the next move.
Illustrative retention target
3 to 5%
Reduction in annual attrition
A typical early goal within the first 90 days of deployment, as timely outreach reaches clients before they lapse.
Placeholder range for illustration, not a measured client result or a guaranteed outcome.
Signal timeline
Act while the window is still open.
- 01
The client goes quiet
A regular client has not booked for three weeks. Their visit pattern has changed.
- 02
The manual route
A report might catch the gap weeks later, after the best time to reconnect has passed.
- 03
The connected route
EngageOS catches the shift against that client's own baseline as it happens and triggers a timely message.
Live scores style preview
One client, three signals.
Example client 014Each score is compared with this client's own behavioral baseline.
Churn risk
LowVisit cadence remains close to this client's normal pattern.
Next action: No retention message needed yet.
Conversion intent
HighRecent booking activity is above their usual baseline.
Next action: Send a timely booking follow-up.
Upsell readiness
MediumInterest in additional services is beginning to rise.
Next action: Wait for a stronger signal before offering an upgrade.
Illustrative scores only. No real client data is shown.
Signal pipeline
From booking event to next action.
Step 1
Read booking activity
Use the events already recorded in your scheduling platform. Growth Minded works with all scheduling platforms.
Step 2
Score behavior continuously
Compare each client's activity with their own behavioral baseline, not a one-size-fits-all average.
Step 3
Send real-time triggers
Put the next message into Klaviyo, Braze, or Attentive, whichever your team already uses.
Frequently asked questions
The details, clearly.
Questions about modules, integrations, setup, and pricing.
Which scheduling platforms does Growth Minded work with?
Growth Minded works with all scheduling platforms. Examples include Mindbody, Mariana Tek, Xplor Growth, Meevo, Boulevard, Zenoti and Phorest. This is not a complete list, and you do not need to replace your existing platform.
What is EngageOS?
EngageOS is Growth Minded's automation layer. It connects scheduling systems to marketing tools and automates decisions across five core modules: Convert, Upsell, Retain, Reactivate, and Utilize. Custom modules can be tailored to each client's unique needs.
Does EngageOS replace my scheduling platform?
No. Your scheduling platform stays your system of record. EngageOS reads events from it and sends actions through the marketing tools you already use.
What is personal-baseline scoring?
It means evaluating a client's behavior against that person's own patterns, such as their usual service or rebooking cycle, rather than applying the same generic threshold to everyone.
How long does EngageOS take to go live?
EngageOS can go live in as little as two weeks.
See EngageOS in action